The Importance of SEO


The Importance of SEO is the ongoing process of ranking a website in the search engines based on a set of given keywords research. Also known as SEO Search Engine Optimization, SEO can take a great deal of time and patience to yield the results you are after. But, once you achieve the rankings you will have something promoting your website 24/7 while you play or work on the other parts of your business. And, it can promote in anytime zone in the world for you. It is a very powerful form of marketing as well. It is targeted and brings the prospects to you rather than you having to go out and look for customers.

The lifeblood of any SEO Search Engine Optimization campaign is keywords. Keywords and keyphrases are the terms people type into the search engines when they are looking for something. If someone is looking for a specific answer to something and your website pops up in the results then you have a good chance of getting a visitor and making a sale. So, that means you need to think like your customers to get that initial batch of keywords to attempt to rank on. Here lies the importance of SEO .


Sit down and come up with a list of words that are related to your business, product or service. You will want to think like a customer. If you are florist your customers may search for types of flowers like roses or tulips. Or, they may search for flowers for specific events like weddings, anniversaries, funerals or other events. Try to come up with a list of 20 words. Then build that list by adding prefixes and suffixes to those words. Going back to the florist example, you can search for “best flowers for wedding” or “affordable florist in Vegas”. Here you are adding buying words and geographic locations. These are known as long-tailed keywords. The search volume is not as high on these phrases, but the impact is greater.


The idea is to find keywords research that are getting a good amount of search volume, but do not have low competition. This low hanging fruit is a good place to start because you can start seeing results faster. Then after traffic starts funneling in, you can start going after more competitive terms that have even greater search volume. However, if you are ranking on these long tail keywords you are probably going to be in good shape. If someone is looking for something generic like “florist” then they could be looking on how to be a florist, for example. But, if they are searching for “affordable florist in Vegas” they are looking to buy.


Importance of SEO is a powerful form of marketing that any business should consider in their advertising arsenal. It puts them in the driver's seat regarding their marketing dollars. Where traditional forms of advertising use a wide net to snag a few customers, SEO search engine optimization baits customers into finding you and your services. And, many times they will be coming to your website looking for answers to a specific problem. If you are providing a service they need at the moment, the buying cycle has just been significantly reduced.


Broad Reach Online Marketing Services




Search Engine Optimization (SEO)

According to a study done by the Search Engine Journal, 93% of online experiences begin with a Search Engine. Our Search Engine Optimization helps small local businesses achieve high natural search rankings. All of our search engine optimization is based on thorough research of your target market, your customer’s search behavior, competitor search techniques and on and off-site SEO factors.




Social Media Marketing (SMM)

Social Media Marketing will help you get direct feedback from your customers (and potential customers) while making your company seem more personable! The interactive parts of social media gives your customers the opportunity to ask you questions and feel like they are being heard. Your customers can also learn fun facts about your business, see the services you offer and learn about your specials and promotions too!




Search Engine Marketing (SEM)

Only with Search Engine Marketing can your business achieve instant access to millions of potential customers. With our help, you can get a steady stream of traffic that will be an affordable, effective part of your revenue-building.




Web Design and Development

We specialize in custom websites design and development including websites in WordPress, ASP.Net, Joomla, Magento, etc., that make it easy for your customers and potential customers to find out more information about your business. We also know how important it is for some businesses to manage their store products so we offer eCommerce as well. Our custom sites are responsive to the fact that 32% of Internet usage comes from a mobile device, a statistic that keeps on growing. Our web designs offer a cost effective solution to building a mobile presence for your brand.




Branding

Your branded materials are what will visually set you apart from your competitors. We offer unique and eye catching logo design, business card design and of course web design!




WordPress Development

We specialize in developing WordPress sites such as glossy website design, woocommerce, membership and loyalty sites and any kind of portfolio sites.




Content Marketing

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).




What exactly is a search engine ranking?

When any visitor search with their keyword on Google then the position of your website in search results, that is search ranking. As a successful site, you will be getting lots of traffic from Google and more search engine. So search engine ranking is really important. On page and off page SEO is more powerful for website keyword ranking.


Here I discuss some topics which affect the search engine ranking.


Keyword: Most of the SEO work is done when we write content for our site. Means in this time we search and select keyword for our site. Try to add the main keyword in title, URL, meta keyword and its description. Don’t over optimize your keyword. It is not a good factor for ranking also on page SEO.


Meta tag: it is a vital part of a site because it gives a broad idea to your visitor and search engine about your site. So try to add it to your site’s header tag. Don’t misspell here.


Quality: quality is another great part of your site because it will help you to keep your visitor. Only visitors can reduce your site bounce rate.So try to write quality content for your site and get easily rank in search result. Sorry, here I forget to say that quality is a part of off page SEO.



User-friendly URL: user-friendly means www.sitename.com, not like this www.sitename-word-word.com .Actual user-friendly means SEO friendly. Visitor easily keeps this type of URL name in their mind. So it is also important for SEO ranking.


Do you know What is Link Popularity?


Linking: linking is another part for ranking so through this process you have to do a link exchange, directory submission, here I suggest you don’t collect backlink from low-quality sites because low-quality backlink means spamming. Don’t make over backlink. Internal linking: try to make internal linking with a related post on your site it is important for on-page SEO.


Social activity : in this time social sharing is important so share your post with social sharing and networking site.


Loading: site loading is another part of ranking. First loading site increase rank first


What is Link Popularity


Link popularity can be defined as the number of links that point to a webpage. Link Popularity is an essential factor, used by almost all of the search engines to rank websites. Link popularity indirectly defines the popularity of the website in terms of search engine ranking. If many good websites link to your site, you’ll have a good position in the search engines results relating to your concerned topics.


Keywords alone are not used to rank a website because a great number of websites do have almost the same keywords. Search engines don’t just look at the title, description and keywords of a webpage to determine whether it is a good match for a search but at the links pointing to that site also. Link popularity today is more important than ever, but it must be done right. Thousands and thousands of web pages contain the same keywords (in different combinations) so matching a search term with a page’s content is not enough to build an ordered list of results to a search query and thus link popularity comes into consideration by search engines.One of the first search engines that used link popularity as a key factor in ranking websites was Google. One can check the number of links pointing to a website (link popularity) by querying Google with the search keywords link:http://xyz.com most search engines have similar functions for link popularity check. Getting good links to a website is not so difficult as you might think.


There are tools that can help you to get high-quality links to your website quickly and easily. The text contained in the link that point to a webpage is considered as well. If the text in the link that points to a webpage contains the queried keywords, the search engine considers that webpage a better match to the search query on those keywords.


Link exchange partners can be found among websites that offer a good match with the content and the theme of your own website. The major point of consideration should be the website’s theme or topic because search engines give more “weight” to a link from a website that has a similar topic to yours. Websites which have topics that are related to, or complement, to your website’s theme should be considered as your main links swap partners. Establishing a link partnership with another website may appear to visitors as an “association” between the links swap partners. It is therefore important that only those websites should be “associated” that are high-quality and credible.


A website may be benefited in many ways from a good linking strategy:


  • It’ll get more visitors
  • It’ll get higher search engine rankings
  • It’ll get more customers
  • It’ll get more sales

Best Of Content Marketing For 2021


Content marketing disseminates compelling content to your target audience that is relevant, intriguing, and useful. Written text, audio, video, and images are the four types of content.The significant point to realize is that it would be your responsibility to be helpful. It's pointless to create content if your crowd doesn't find it useful.


Your purpose is to encourage them, improve the standard of living, and maintain yourself as a thought leader — someone they can rely on to guide them through the problems they face in your field of expertise. One of the practical approaches is to use content marketing.


Why Invest In Content Marketing?


Once done correctly, content builds brand equity, which means that your brand becomes more profitable in the long run as you continue to develop valuable content. So the more you help your readership, the more your business will be known as a thought leader in your industry.


This causes a flywheel effect in which you produce more and more momentum until you instantly dominate your field.


Organic traffic is the primary way that content creates benefits for you as a business. That's where people find you through SEO services for search engines, such as Google, YouTube, or a podcast registry, and go to your information. It differs fundamentally from other types of traffic for one crucial reason: these people will be looking for you.


They are constantly looking for information about your company, which is how they found you in the first place. On any other platform, you're interfering with what they're doing. They are passive observers rather than active searchers. That type of digital marketing service is typically much more complex and costly (Facebook ads, YouTube ads, and other advertising).


Content Marketing- Types:


There are several types of content marketing approaches that you can integrate into your strategy; here are a few of the most prevalent.


● Social Media Content Marketing


Including over 3.6 billion social media users worldwide, it's convenient to see why some businesses engage in social media marketing. There are numerous platforms to work with (for example, Facebook, Instagram, Pinterest, LinkedIn, and Snapchat) and multiple ways to promote products and services on each of them (e.g., photos, live videos, pre-recorded videos).


● Infographic Content Marketing


Infographics are graphic representations of content, information, and data. Infographics are a great way to successfully interact with your content because they use a combination of immediate access, short declarations, and clear images. They are effective when you attempt to simplify an educational or complex topic so that all audience members can comprehend it.


● Blog Content Marketing


Blog posts are an effective type of inbound subject matter because they allow for a great deal of flexibility in their goals and topic. You can use a blog for advertising other domestic and foreign content and blog articles through links, add social share buttons, and include information about the product.


● Video Content Marketing


As per Wyzowl's research, 69 percent of customers prefer to learn about a brand's service or product by watching a video. Furthermore, visual content can increase conversions, enhance ROI, and aid in developing connections with viewers. You can choose to reveal your video content on social media platforms, landing pages, or web development service by a co-marketer.


As per Wyzowl's research, 69 percent of customers prefer to learn about a brand's service or product by watching a video. Furthermore, visual content can increase conversions, enhance ROI, and aid in developing connections with viewers. You can choose to reveal your video content on social media platforms, landing pages, or web development service by a co-marketer.


According to a 2020 survey, 49 percent of 12-to-32-year-olds in the United States had listened to a podcast in the previous month, with an average of six listening hours per week. As a result, many corporations and media sources have begun to create and distribute their podcasts. Podcasts allow for a lot of creative thinking because they can be about anything. You also decide on other aspects of the podcast, such as the cadence of episodes, who has been on the podcast, where even the podcast is advertised, and how long episodes are.


● Paid Ad Content Marketing


Paid ads could help you attract more customers and place yourself in all of the positions you want to be recognized — paid ad marketing is especially effective when combined with online advertising. Paid ads can be shared in various places, including social media, blog posts, banners, and product placement. Content marketing is used by 93% of B2B marketing managers. They're also paying roughly 40% of their finances on it.


Why is this so? Because businesses that prioritize content marketing with the help of PPC service or Paid ads generate 5x the number of leads as those that do not!


Furthermore, 71% of businesses that use content marketing consider how it affects their customers' experience of the brand.


Content Marketing Examples:


We have an excellent set of B2C and B2B content marketing examples to motivate you, covering blogs and social media to visual and pictorial marketing.


These business marketing examples will inspire you to get imaginative and create your own unique and inspiring content marketing to win sales and leads:


1. Buffer


Because of their three-pronged content marketing strategy, Buffer is one of our favorite content marketing examples. To boost their preliminary growth, the company used guest blogging, composing many times per day and authoring content on high-traffic sites. Buffer was capable of attracting their first 100,000 users thanks to their growth hacking strategy. Buffer's blog focused mainly on posting for the people who impacted their consumers, producing high-quality, highly content calendars.


Buffer now has four blogs, including the Transparency blog and the Open blog, in which they have shared their company's highs and lows over the years. And they share their finest content consistently through an email marketing strategy. The numbers speak for themselves: Buffer is a well-known and trusted brand, with nearly 400,000 users and over a million followers across various social media platforms.


2. Hubspot


When it comes to examples of content marketing made effectively, Hubspot is always at the top of the list. Hubspot has been using content marketing as a progress hacking strategy in addition to providing a free program. Publishing in-depth social media posts about things that are relevant to their visitors. Including content upgrades like ebooks in their blog posts. Inbound.org (which receives 321,000 visitors per month) establishes an educational and content-sharing hub, giving an adequate opportunity to boost its certification and collaboration programs.


Generating Facebook videos and using LinkedIn to increase traffic to all those videos Hubspot is a multi-million dollar business, so it must be functioning well.


3. GE:


GE is a fine place to begin if you're searching for empowering B2B content marketing examples. We're not referring to washer-dryers and household appliances here, but rather about the business's other lines of business, which include wind power, jet engines, rail cars, and so forth. GE has long been recognized for embracing what most would consider being a dull company, so this Instagram content marketing strategy is a prime example.


GE combined the marketing strategy with social media influencers, enlisting the help of six Instagram influencers and several superfans to participate in the #GEInstaWalk. This entailed touring their production plants and photographing, uploading, and hashtagging images. The outcomes were spectacular: 8 million Instagram views for GE, 3 million reaches per tour, and 3,000 new followers. And it was accomplished without the use of any sponsored content.


4. Glossier


Glossier is featured here as our list of abandoned cart email examples. This time, the business is in the limelight for using consumer content to boost its Instagram brand. This is brilliant because it reduces the work of creating content while making its crowd feel good about being featured, resulting in even more engagement metrics. Glossier also displays its most recent Instagram content on its webpage as another way to entice customers. The business must have been doing something right if it has over 1 million Instagram followers.


5. Intrepid Travel


Intrepid Travel is all about small clusters, significant escapades, and responsible travel. It helps with this by providing a content hub called The Journal. In The Journal, real travelers share their experiences, allowing businesses to communicate with their core demographic more effectively.


However, another aspect of Intrepid's content marketing strategy is to publish ambitious travel images from travelers on Facebook, interspersed with their data.


6. Rip Curl


Rip Curl claims to be the "ultimate surfing business." One way it demonstrates its devotion is through The Search, an online news site. The Search follows surfers on their quest for the best waves and the ultimate surfing lifestyle, with stunning photography and narratives told by surfers for surfers.


With over 100,000 YouTube subscribers and over 2 million Facebook followers, this is a perfect example of related content to your target market to grow and financial gains your company.


7. John Deere


Anyone who has researched content marketing has most likely heard of The Furrow, widely regarded as one of the first examples of content marketing. This media outlet, first published by John Deere in 1895, intended to help the company and its customers with their problems while also demonstrating the company's expert knowledge. Doesn't that sound familiar? The incredible thing would be that the publishing is still happening after more than 120 years and is also available on the web.


8. Superdrug



● Garnering global attention and placements in mainstream outlets such as the New York Times, The Telegraph, and Business Insider


● Celebrity endorsement deals of the campaign, such as Sofia Vergara's, appear below 3 million views of the original report.


● Approximately 1 million social shares.


9. Blendtec


Let's begin with Blendtec, whose viral videos demonstrate no such thing as a dull industry – if you can delve into what piques your audience's attention. Blenders may not seem all that exciting on their own, but when you put strange things in them, they become a lot more. The Will It Blend video series established the company and contributed to a 700% increase in sales over three years.


10. Shutterstock


Shutterstock is in the photo company, and it has used its knowledge to create a resource that everyone can use: inventive advertising effects. This takes advantage of the fact that people value reliable data, and this sort of resource is shared widely.


Last year's infographic, per the Content Marketing Institute, received thousands of social shares and over 6 billion site visits. Shutterstock has created the resource immersive this year, not only of images but also video and music. It has been shared over 10,000 times thus far.


11. Coca-Cola


Coca-Cola used customization to get people talking about their company. In Australia, they launched their Share a Coke campaign by printing the 150 most common names on bottles. Then they urged consumers to connect a Coke with all of those names.


This campaign made headlines, resulting in 250 million cans and bottles over the warmer months, or slightly more than ten for every Australian. Undoubtedly, the campaign quickly spread to other cities. You can now personalize your own bottle, just like they did above.


12. Old Spice


For a company that has been functioning since 1937, Old Spice is doing an excellent job staying successful in the industry. This was not always the case.


Nine years back, the brand gained territory to competing companies whenever someone came up with a brilliant idea: ditch the old traditional image in favor of something – or anyone – new, youthful, and hot.


It was effective. Old Spice changed its impression to become pertinent for a new generation through a series of videos and advertisements that delivered humor while never noting the brand in some instances.


With all these content marketing examples at your disposal, you'll be able to impress your visitors with brand new, fresh concepts. To start, evaluate which sort of content works best for your company and viewing public, and create a content marketing strategy to start increasing your profitability now